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Building a B2B Event & Ticket Management Platform with Next.js, Auth0 B2B, and Google Apps Script

12 min readNovember 10, 2025
Next.jsAuth0Google Apps ScriptB2BEvent ManagementTypeScript

How I built a scalable event management platform that automates client workflows and improves registration efficiency using Next.js, Auth0 B2B, and Google Apps Script.

Building a B2B Event & Ticket Management Platform with Next.js, Auth0 B2B, and Google Apps Script

*How I built a scalable event management platform that automates client workflows and improves registration efficiency*

The Problem

Event management companies need a platform that can handle B2B client accounts, automate email workflows, manage ticket sales, provide real-time analytics, and integrate with external systems.

The Solution

I built a comprehensive B2B event and ticket management platform using **Next.js**, **Auth0 B2B**, and **Google Apps Script** that automates workflows and improves registration efficiency.

Tech Stack

  • **Next.js** - React framework for the frontend
  • **Auth0 B2B** - B2B authentication and user management
  • **Google Apps Script** - Email automation and workflow automation
  • **Vercel** - Deployment and hosting
  • **Stripe/Paystack** - Payment processing
  • **PostgreSQL** - Database for events and tickets

Key Features

  • B2B organization management
  • Event lifecycle management
  • Ticket sales and management
  • Google Apps Script automation
  • Registration workflow automation
  • Real-time event analytics

Results

The platform successfully handles B2B client accounts, automates email workflows, manages ticket sales, provides real-time analytics, and scales to handle large events.

Key Learnings

  • B2B authentication requires organization context management
  • Email automation improves user experience
  • Scalability is crucial for large events
  • Payment processing must be secure and reliable
  • Integration with external systems enhances functionality